Tuesday, as part of my Squared Online course, Chris Perks , my tutor presented a webinar discussing how best one can measure social media ROI. When he posed the question in the chatroom, different views were shared. However, the group consensus was that we needed to measure beyond the immediate impact in the bottom line of […]
Part of module 1 of my #squaredonline course I saw a few Ted videos, in order to reflect on our digital lives. Because of my interest in the social sciences I found the talk by Sherry Turkle: Connected but Alone, very revealing and thought provoking. Her premise is that mobile technologies and the way we interact with […]
This week I started a Digital Marketing Course with http://www.wearesquared.com. According to the site “Squared exists to empower today’s and tomorrow’s leaders to drive the industry [r]evolution.” I must confess…being a Digital Che Guevara sounds pretty cool.